Concept

Swipe Right for Fear

Cedar Fair Haunt is packed with mazes, scare zones, and creepy monsters. But young adults think they have aged out of it. So to attract them, we went to an even scarier place … DATING APPS.

Brand
Cedar Fair Entertainment Company, amusement parks

Deliverables
Social activation, TV

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Carlos Fernandez / GCD
Seth Schreiber / AD

The Activation: Meet the Monsters
We connected with teens & young adults in the place they were connecting: Tinder.

TV: Tinder of the 1980s
We leaned into our $0 production budget with a low-fi approach inspired by the Tinder of the 1980s: Video dating.

Social

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