Concept

Shiba Inu-fluencers

Williamsburg Pizza wanted to announce that they now accept Dogecoin. In a world overrun with influencers, we didn’t want to succumb to influencer culture. So we flipped it on its head, making the face of Dogecoin, Shiba Inus, the face of our campaign.

 
 

Brand
Williamsburg Pizza

Deliverables
OOH, social

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Carlos Fernandez / CD

 

To recruit our Shiba Inu-fluencers (and their humans), we launched a campaign around NYC.

 
 
 

Then invited them to an exclusive pizza paw-tyyyy