Concept

50 Years of Never-Ending Nightmares

The nightmares never end at Scary Farm, Knott’s Berry Farm’s nighttime halloween event. In 2023, the park celebrated its bicentennial year with more monsters, more mazes, and more inescapable scares.

Brand
Cedar Fair Entertainment
Knott's Berry Farm

Handle
50 Years of Never-ending Nightmares

Deliverables
TV, social, radio, activations

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Marissa Stewart / AD
Carlos Fernandez / GCD

Radio
Knott's Scary Farm is turning 50 this year. And they're throwing one hell of a party.

TV

Social

Scream Relief Throat Lozenges
After 50 years of never-ending screams, Knott's Scary Farm offers its guests some soothing relief.

Killer Swag
Scares play in the shadows. Terror lurks around every turn.
At Knott's Scary Farm, you are the victim. And there is no escape. 
But for the 50th Anniversary, in a sinister plot twist, we let our victims play the villians – if only for a moment. 