Concept

Dreamers are impossible to contain. They push boundaries. Find new roads. And go further than most ever thought possible. Two dreamers united in vision, especially so.

Achieving the stage at the New York City Ballet requires grit, drive, and determination–the culmination of a dream–making the iconic ballet company a natural partner for Porsche.

To announce the partnership, we brought the dream that is the New York City Ballet to a new stage, one Porsche knows intimately – the street – demonstrating that dreams truly know no boundaries.

 

Brand
Porsche X NYCB

Deliverables
Film, social

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Marissa Stewart / AD
Conn Newton / GCD

The Film
 
Behind-the-scenes